Never stop growing

British Columbia is North America’s original cannabis terroir, the only place the passion of the grower is imprinted on the DNA of every plant that’s grown there. Just the letters “B.C.” were the most powerful brand in cannabis long before cannabis brands existed. So when mass market brands replaced hand-trimming with mass marketing, DOJA doubled down on our B.C. roots that built the brand in the first place. Crafting a brand identity that put our passion for the plant front-and-center with strain-specific lockups and a B.C. inspired aesthetic. Giving consumers a proud and potent reminder of what sets us apart before they even open the bag.

Icon set

A hand-drawn icon system allows the DOJA brand to accentuate key characteristics that set each strain apart from the others, and put the brand in a class of its own.

Social

There’s nothing generic about our craft, or our design. When we highlight a certain strain, our logo develops around it.

Emails

Our strategy is simple: All product, all the time. Whenever a new strain would drop, so would multi-channel content that celebrated its unique attributes, lineage and growhouse origin.