Life gets bigger
when diabetes gets smaller
Omnipod 5 is the first and only tubeless automated insulin delivery system that takes the place of multiple daily insulin injections and automatically delivers insulin to help protect against blood glucose highs and lows, day and night.
The sleek, waterproof tube-free wearable is discreet and easy conceal under clothing, letting people with type 1 diabetes work, play, exercise, shower and swim with no need to disconnect. They can now spend more time living life and less time thinking about diabetes. No more pricks. No more needles. No more tangled tubes. Just more freedom.
LIFE GETS BIGGER is a 360 campaign with a heavy emphasis on social capturing the “magic moments,” both big and small, that people with type 1 diabetes can experience when some of the burden of managing their condition is lifted.
GCD: Dan O’Donnel
CD/CW: Scott Allen
ACD/AD: Rob Warchol
Director: Vladimir Minuty
Global photoshoot
Led a global photoshoot to bring the Life Gets Bigger concept to life through both still photography and b-roll footage. The shoot highlighted key product benefits, including waterproof functionality, activity mode, and the smart bolus calculator. Below are select images from the production.
GCD: Dan O’Donnel
ACD/AD: Rob Warchol
AD: Kristin Stevenson
Photographer: John Blais
Brand refresh
Developed a refreshed visual identity grounded in current brand guidelines, bringing the Life Gets Bigger concept to life. Creating a cohesive, flexible design system featuring brochure and social media templates to support easy customization and consistent brand expression.
GCD: Dan O’Donnel
ACD/AD: Rob Warchol
AD: Kristin Stevenson